Creating A Publishing Imprint

Do readers care if your book has been self-published or traditionally published?  This is something that cropped up for me when I published my second book, The Mysterious Bakery On Rue De Paris.  When filling out your information on Kindle, there is a space for the name of  your publisher, and I started to wonder if I should create my own imprint.  After all, as a self-published author, I am the publisher.  I do everything a traditional publisher would do, including and not limited to editing, cover design, publicity, moral support!  I put the finances behind my book and do everything necessary to get it into print.  So why not set up my own imprint?  What does it entail and would readers really be swayed one way or the other?  I suppose the real question is whether or not self-publishing still has a stigma surrounding it.

For me personally, I don’t think so.  Self-published authors who want to enjoy any kind of success nowadays know that they have to produce a quality book that can stand side-by-side with traditionally published titles, which takes an investment of time, dedication and finance.  However, if one is planning on writing more than one title, or even dabbling in a different genres with nom de plumes and all that jazz, maybe it does make sense to create an imprint.  After all, it’s just another tool to help the reader recognise the value of your work, or rather what to expect when choosing said imprint.  It’s certainly something to think about and the following article from the Alliance Of Independent Authors by Debbie Young is full of interesting information on the topic.

My novels are currently available in print and download versions on Amazon.  Sans imprint!

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