Reading reviews can be a bit of an emotional roller coaster. The warm and fuzzy feeling when someone has connected with your characters; understood what you were trying to do and are happy they bought a ticket to your show. The shock and anger when someone dismisses your work, casually labels it ‘boring’ or the real killer, ‘light reading’. Some authors choose not to read their reviews, which is completely understandable. But for a lot of us, this is the only kind of feedback we get and so we cross our fingers, keep one eye closed and dive in, hoping for the best.
Over time, you come to realise that your book is no longer your private property. It belongs to anyone who hands over their hard-earned cash to buy it and their experience of reading it is unique to them and something you have no control over. This knowledge has given me a certain amount of detachment from reviews. As someone once said, reviews are for the readers and that is as it should be. But does that mean that authors don’t read their reviews?
I remember when I published my first book, The Heirloom. I hoped that people would buy it, read it and with any luck, enjoy it. It took roughly two years to research, write and rewrite. As a newly, self-published author, it took a very long time to get off the ground. If someone had told me back then that people would not only read it, but contact me to say how much they enjoyed it, well, I would have felt like my dreams were coming true.
That’s why I think the recent discussion on Twitter, sparked by an author who said it was ‘rude’ to tag them, is confusing a lot of people. On a basic level, writers write because they want to share a story with the world. Now, they might not care what the world thinks about their story (I’m thinking of Sally Rooney who said in an interview that she doesn’t read reviews or let them hold any sway for her) and that is their right. Writing a book does not automatically lock you into a contract where you have to be open to everyone’s’ opinion on it.
Remember: it’s generally pretty rude to tag authors in book reviews. We’re limited in how we can engage professionally, after all.
— Elizabeth Bear (@matociquala) January 30, 2020
However, this is social media. It’s where you come to interact with people and if you’re an author (especially a well-known author), people are going to @ you. I see that Sally Rooney no longer has a Twitter account, which is really the only way to go if you don’t want to be involved in the conversation. I also noticed that Gail Honeyman, author of one of my favourite books, has also been inactive on her account since 2017. Now, I don’t know the reason for this (she’s probably writing another amazing book!) but prior to that, she responded to everyone who tagged her.
Which makes me wonder about the other part of the tweet – how we are limited ‘professionally’. Does this mean that publishers preclude authors from engaging with reviewers? Perhaps that’s a valid point – but I’ve never heard of this being the case and it certainly isn’t for me. In fact, the more interaction the merrier. But I think saying ‘thank you’ or liking a tweet is hardly going to create any conflict of interest. Or is the author referring to negative reviews and the unwritten rule that authors should not engage in online spats about their books (are you listening John Boyne?!) Maybe that is what she meant – it is so difficult to have a nuanced conversation on Twitter.
But speaking of negative reviews – I think it’s safe to assume that most authors do not want to be tagged on those! I saw Erin Morgenstern had to ask people to refrain from tagging her in conversations about how they didn’t really enjoy her new book. That’s just …. shit, really. I don’t know why anyone would want to call an author’s attention to their negative opinion of their book. Where is that conversation going to go? Is the author supposed to apologise? Give up writing?? Of course not. I like to use Goodreads to write my reviews, but I’m always cringing that an author might see the negative ones. Yes, it’s my honest opinion, but I’m not going to draw their attention to it by tagging them.
The fact is, everyone is entitled to make their own boundaries and I respect that. Judging from the comments, most people don’t expect a response from the author anyhow, but it’s nice when it happens. I tag other authors when I’m in love with their book – you can bet your butt I tagged Gail Honeyman with a link to a gushing review on my blog and she said something along the lines of Yay! thanks and we all went home happy. But I have tagged one or two authors who haven’t responded, for whatever reason, and that’s cool too. Maybe we should just agree that it’s not rude to tag and it’s not rude to not reply. Simples.
However, I don’t like the idea of self-appointed spokespeople making sweeping generalisations on behalf of all authors everywhere. We have all taken different paths to this place and some of us see it as a validation of sorts when someone has taken the time to say, hey, nice work.
The point is, don’t tag authors I’m reviews. If we want to see what you have to say we can always come and find it.
— Neil Gaiman (@neilhimself) February 1, 2020
Neil Gaiman added his tuppence worth, giving credence to the belief that authors do not want to read their reviews. Again, it came off a little patronising and, as happens on Twitter, we all have knee-jerk reactions. Later, he qualified his comment with the following:
I wasn’t thinking of bloggers and tweeted opinions. More the kind of people who are thrilled to discover a bad review of your latest book in their newspaper and immediately send you a link to it. I don’t want those.
— Neil Gaiman (@neilhimself) February 2, 2020
This just goes to show what I believe to be the crux of the issue. Most of us would struggle to get reviewed in the mainstream media. Our aim is to be read by regular readers, not critics. So yeah, of course we want to hear from those people! The day I have a bad review in the Times and someone tags me in it, maybe then I’ll understand the annoyance these writers feel. But you know what? Maybe I won’t, because I’ve had to grow a very thick skin over the years – something all those articles written by publishers and agents tell us we need to do if we want to be authors!
It sometimes feels like all of this advice for writers is being sent in the wrong direction. I’m a fan of Neil Gaiman, but he does not speak for all of us. Just like he didn’t speak for me when he said eBook piracy was ‘an incredibly good thing’. Illegal downloads are having a seriously adverse affect on authors trying to establish a career in the digital age, affecting sales and creating an environment where readers no longer see the value in paying for books. You cannot assume that everyone in this industry is on a level playing field. We are a diverse ecosystem and one of the most integral parts of it are book reviewers/book bloggers. Elizabeth Bear’s tweet was especially dismissive of bloggers who read/review/promote book reviews and naturally tag the author as an FYI.
Whatever the intention was (and I’m learning that your intention can be very much misconstrued on Twitter) it has again highlighted the amount of unpaid work bloggers do with little or no credit. Another tweet (oh my God, I’m spending so much time on Twitter!! Help!) from a book blogger laid out how much time it takes and commitment to keep a blog going and how a simple high five from an author can make it feel worthwhile. It strikes me that in a multi-million euro industry, the people who do all the work get the least reward. Authors receive tiny royalties, have to do their own marketing and bloggers work for the price of a free book.
Anyway, I don’t want to end on a bum note. No-one is forcing us to be here, we do it because we love it, but as in life, it only takes some small courtesies to make it better for everyone. Try to not to illegally download books – I know we’re all on tight budgets, but please borrow from a library instead and if you can, leave a review. Show book bloggers some appreciation by liking their reviews – yes they love books anyway but I can’t imagine having to read loads of books I didn’t choose and then promoting them and promoting other bloggers, all for free! And do tag authors – most of us are not guaranteed newspaper reviews or even book deals. So it’s a lovely boost when someone takes the time to review your book (just don’t share the negative ones with us – no good can come from it!)
As Rebecca Solnit said, a book is a heart that only beats in the chest of another. We need each other.
Evie Gaughan 